Franchising - Start your own Franchising Business
Sunday, January 6th, 2008
That would be like recruiting a franchisee, one who must faithfully comply with a system of rigid rules and guidelines, with ads that say :
“Entrepreneurs
“Imagine the freedom! Imagine the opportunity!”
“Promote yourself to President!”
Many franchisors attract prospects with the promise of freeing them from oppression and giving them the chance to gain control. There’s only one problem: Franchise
More…Requiring conformity, adherence to an established system and a shared identity is not a bad thing. That’s what gives franchising its power. So why do franchisors often attract the wrong people by setting the wrong expectations?
The mything link
Why, you may ask, do we sell the opportunity to join a conformist system via a dream of individualism? Why have we, as an industry, perpetuated the link between BYOB! and franchise ownership?
First, because it’s an easy sell. It makes your ad copy pop. The dream of being freed from day-to-day tyranny is a powerful one. Telling one’s boss to take this job and shove it is the real American Dream. It’s Easy Rider. It’s Thelma & Louise. It’s One Flew Over the Cuckoo’s Nest. Unfortunately, it promises about the same outcome.
